Sushi AOI Website
Sushi AOI has gained a reputation one of the great Washington sushi spots. However, the restaurant did not have a website. IDEAS2IMAGE was brought in to create an elegant web presence that would help the establishment to further stand apart from the competition.
Project Synopsis
During Sushi AOI’s brand refinement project, the restaurant’s proprietor asked that IDEAS2IMAGE update his website in a way that would stand out from other restaurants. The new website would be used as an online brochure, to expose the user to the ambiance of the restaurant and display a menu. IDEAS2IMAGE created a Flash-based website that includes an easily updated gallery module to highlight some of the details found in the restaurant.
Sushi AOI built its reputation by delivering sushi withe fresh ingredients that always tasted great. Its patrons enjoyed the casual atmosphere, and many would stop in for a quick bite to sample the fresh selection throughout the day. During our brand audit, IDEAS2IMAGE met with the staff of the restaurant and discussed the perceptions of the establishment’s strengths. Of course, everyone mentioned the food quality, but an accompanying theme emerged—the Japanese heritage and tradition.
The sushi chefs at AOI consider themselves to be artisans, who practice a craft that has been handed down through generations. A website could not be considered a success if this aspect of the culture was not communicated. IDEAS2IMAGE set out to design an interface that conveyed the unmistakeable of the Japanese tradition. We worked with the owner of Sushi AOI to conduct an on site photo-shoot, so that the website images would reflect the authentic nature of the sushi experience. Then built those images into a user interface that was create through our iterative design process.
IDEAS2IMAGE built an image gallery and slide show module, which allowed Sushi AOI to easily update photos and text on the site. This system was constructed so that nontechnical users could quickly change content on the website.
Process: Learn–Solve–Deliver
IDEAS2IMAGE consistently delivers superior websites, because we place a heavy emphasis on learning about the client’s core business needs early in the project. We identify functional requirements, constructing a development plan that will result in a successful project delivery. This knowledge is captured in a detailed project planning documentation that identifies specific milestones and project expectations.
Over the course of the project, IDEAS2IMAGE performs in a consultative role to solve the communication and technical challenges of website design. We determine the proper brand presentation, visual design, and information architecture for your project. Our iterative approach to development gives us the ability to exceed our client’s expectations.
IDEAS2IMAGE employs a modular approach to development. Each discrete component (i.e. design, application module, or animation) is developed so that it can be independently modified, while continuing to function within the context of the larger project. This maximizes flexibility and allows us to deliver efficient systems that achieve the client’s objectives.
