Surety 3D Holiday Card, 2007
IDEAS2IAMGE created a fanciful 3D winter image that was used by Surety in a holiday email campaign that was sent to their client base.
Project Synopsis
Surety, LLC. asked IDEAS2IMAGE to create a whimsical image that could be used in the firm’s holiday email campaign. After some conceptual sketches were created, we built this organically sculpted 3D model. We wanted to emulate the “Toy Land” feeling of a child’s diorama. So, we used stylized trees and lighting to give the scene a dreamlike appearance.
Although 3D graphics can be exceptionally technical, the organic modeling techniques that were used on this project created a soft and natural appearance. This approach is an excellent way to create animated mascots or landscapes.
Process: Learn–Solve–Deliver
3D graphics provide spectacular images that can capture realism or worlds of whimsy. Despite the artistic results, the process of creating 3D graphics is one of discipline and planning. A 3D model must be built from a virtual mesh, then undergo a lengthy rendering stage to generate an image. Because post-render changes are very time consuming, IDEAS2IMAGE spends time to thoroughly articulate the communication and stylistic goals of an image before a model is built. We employ visual tools to identify a precise visual treatment of the final graphic, and develop a shared understanding of how an image should look.
We solve the communication problem be creating models that are efficiently built to reduce render time, and textured with surfaces that match the goals of the project. We look for ways to cut down on production overhead, by using image compositing for elements that are not close to the virtual camera.
Before IDEAS2IMAGE renders a final image, we provide draft samples to ensure that the composition or animation matches your expectation for the piece. We reference our planning tools throughout the modeling stage to keep the 3D production in line with the vision. The renders that we provide are as precise as they are beautiful.
