Premium Motifs Promotional Brochure
Premium Motfis needed a differentiate itself amongst home painters. IDEAS2IMAGE designed a brochure to show off their work and tell their story.
Project Synopsis
Premium Motifs provides custom painting to owners of high-end luxury homes. The firm often works alongside interior designers—whose decor selection must compliment color of the room. Premium Motifs asked IDEAS2IMAGE to design a brochure that would help the firm differentiate itself from the competition.
IDEAS2IMAGE worked with Premium Motifs to define their target market and develop communication plan for the brochure. We used photo of Premium Motifs’ work on completed jobs as the imagery in the gate-fold brochure. The completed brochure supported the firm’s upscale brand through sophisticated design, quality material, and a type of fold that is not found in “run of the mill” promotional materials. Because we used photos of the company’s work, the brochure prominently displayed the quality work that the painter deliver.
Process: Learn–Solve–Deliver
When it comes to promotional tools, few mediums are more established than print. Our designers have strong backgrounds in print, are well versed in the rigors of printed production. When IDEAS2IMAGE begins work on a print project, we learn about the ways that the final piece will be used. We work with our clients to select the appropriate printing process, based on their objectives.
We create designs that are both elegant and effective. By correctly applying the fundamentals of design, we make the most of every printed page, without necessarily filling every inch. Because printed materials are experienced visually and tactilely, we select papers that will convey your brand qualities through the look and feel of the sheet.
IDEAS2IMAGE maintains relationships with print vendors. We worry about the details of the printing process, so our clients can focus on their business. We evaluate printed proofs, examine “blue lines,” and hold our vendors to the same high standards that we hold ourselves. Of course, if a client would like to be part of the proofing process, we will arrange for reviews at each stage.
