Out of Home Connect Direct Mail
To grow its online business, Out of Home Connect asked IDEAS2IMAGE to create a promotional mailer that would help drive traffic to its website.
Project Synopsis
Out of Home Connect (OOHC) came to IDEAS2IMAGE while in the startup phase of the company. After we had created the branding and website, OOHC was ready to actively pursue clientele. We were asked to create a promotion mailer that could be economically printed and mailed.
IDEAS2IMAGE created a post card design to support OOHC’s targeted mail campaign, which was meant to increase online membership in the firm’s outdoor advertising program. IDEAS2IMAGE received the message copy Out of Home Connect, and created the visual aspects of the promotional piece. We designed the layout, created the graphics, and facilitated the print production. The successful campaign helped the firm to expand its user base.
Process: Learn–Solve–Deliver
When it comes to promotional tools, few mediums are more established than print. Our designers have strong backgrounds in print, are well versed in the rigors of printed production. When IDEAS2IMAGE begins work on a print project, we learn about the ways that the final piece will be used. We work with our clients to select the appropriate printing process, based on their objectives.
We create designs that are both elegant and effective. By correctly applying the fundamentals of design, we make the most of every printed page, without necessarily filling every inch. Because printed materials are experienced visually and tactilely, we select papers that will convey your brand qualities through the look and feel of the sheet.
IDEAS2IMAGE maintains relationships with print vendors. We worry about the details of the printing process, so our clients can focus on their business. We evaluate printed proofs, examine “blue lines,” and hold our vendors to the same high standards that we hold ourselves. Of course, if a client would like to be part of the proofing process, we will arrange for reviews at each stage.
