“One in Every Crowd” Conceptual 3D Image
IDEAS2IMAGE created a purpose-built conceptual 3D image to support a promotional campaign.
Project Synopsis
Over the years, we have created a number of different images to support our promotional efforts. IDEAS2IMAGE created this 3D graphic, One in Every Crowd, as part of a campaign to promote our branding service. In this collection of identical bulbs, one standing out because it is a different color. We liked the metaphor and thought that it illustrated the power of branding.
We used all 3D modeling to create this image. This shot would have been very difficult to create, without an expensive studio set-up. Just for fun, we even created the coil in the lighting filament. The detail view was rendered as a beauty shot for the piece.
Process: Learn–Solve–Deliver
3D graphics provide spectacular images that can capture realism or worlds of whimsy. Despite the artistic results, the process of creating 3D graphics is one of discipline and planning. A 3D model must be built from a virtual mesh, then undergo a lengthy rendering stage to generate an image. Because post-render changes are very time consuming, IDEAS2IMAGE spends time to thoroughly articulate the communication and stylistic goals of an image before a model is built. We employ visual tools to identify a precise visual treatment of the final graphic, and develop a shared understanding of how an image should look.
We solve the communication problem be creating models that are efficiently built to reduce render time, and textured with surfaces that match the goals of the project. We look for ways to cut down on production overhead, by using image compositing for elements that are not close to the virtual camera.
Before IDEAS2IMAGE renders a final image, we provide draft samples to ensure that the composition or animation matches your expectation for the piece. We reference our planning tools throughout the modeling stage to keep the 3D production in line with the vision. The renders that we provide are as precise as they are beautiful.
