Thompson Advisory Group Logo Design
Thompson Advisory Group had a name with no logo. To support an expanded market focus, IDEAS2IMAGE was asked to create a logo design for the firm.
Project Synopsis
Many organizations successfully use text-based logos to represent their brand. However, when the text treatment is not defined a consistently presented brand qualities are not communicate through words only. At the Thompson Advisory Group (TAG), the impetus for brand development came when the firm undertook a strategic shift in its target market.
Through the years, TAG had established a reputation as a group of trusted advisors in the Nation’s Capital. The firm wanted to create a strong association with Washington D.C. with the corporate logo. IDEAS2IMAGE created a series of design composites to capture a variety of visual approaches that communicated the concept. The chosen design employed a stylize Capital Dome that was incorporated into the firm’s initials.
Process: Learn–Solve–Deliver
In the context of brand identity, our process is applied by first learning about your organization’s marketing mix, product, and target audience. We explore the qualities that define your brand, and then conduct research to gauge the brand perception in the marketplace.
We solve the core brand problems that we identify, by devising approaches that will improve brand identity or bring clarity to an established brand. The approaches that we suggest can be tested in a controlled environment to determine the best course forward.
We deliver brand improvements by creating logo designs, style guides, or strategies that address the issues that emerged during our discovery process. We refine the shape, color, and presentation of logo designs; fine tune corporate identity; and implement strategic brand initiatives.
