Art of Health Massage Website
The Art of Health, LLC helps people to obtain health and promote well-being through quality therapeutic massage. IDEAS2IMAGE created a website for the practice to promote the benefits of therapeutic message, and allow the therapists to more effectively communicate with their clients.
Project Synopsis
The Art of Health is a highly specialized niche therapeutic massage practice that views massage as part of a holistic approach to wellness. Like many small businesses, The Art of Health organically built a client base through their exceptional quality of service. However, without a website, it was difficult for potential clients to learn about therapeutic massage and the credentials of the firm’s therapists. The Art of Health engaged IDEAS2IMAGE to create a branded website that would help the practice reach a broader audience to espouse the benefits of a healthy lifestyle, balanced living, and massage. IDEAS2IMAGE created a visually engaging website, branded HTML e-mail campaigns, and an Internet marketing strategy to foster long-term organic growth.
Creating the first website for an organization is a rewarding task, because the process of articulating a message and defining goals often have the secondary effect of clarifying the overall marketing approach of the firm. During our the exploratory phase of the project, it became clear the founder of The Art of Health had a strong vision for the website and overall business philosophy.
The Art of Health believes in a holistic approach to wellness, in which many factors influence the individual’s results. This philosophy is applied to the physical space of the practice; it is beautifully arranged to promote calm relaxation during the massage. Through our iterative design process, IDEAS2IMAGE extended this aesthetic into the visual components of the company’s website. The final design used a calming palette of blues, grays, and Earth tones to promote a feeling of calm in the website visitor.
To increase the effectiveness of the website, IDEAS2IMAGE created branded HTML e-mail designs. As part of an overall Internet marketing campaign, these mailers are used by the firm for ongoing client communiqués and promotional activities. Response rates and websites metrics are measured with Google Analytics™. The owner of The Art of Health was pleased with the project, and the way that it helped the practice to grow.
Process: Learn–Solve–Deliver
IDEAS2IMAGE consistently delivers superior websites, because we place a heavy emphasis on learning about the client’s core business needs early in the project. We identify functional requirements, constructing a development plan that will result in a successful project delivery. This knowledge is captured in a detailed project planning documentation that identifies specific milestones and project expectations.
Over the course of the project, IDEAS2IMAGE performs in a consultative role to solve the communication and technical challenges of website design. We determine the proper brand presentation, visual design, and information architecture for your project. Our iterative approach to development gives us the ability to exceed our client’s expectations.
IDEAS2IMAGE employs a modular approach to development. Each discrete component (i.e. design, application module, or animation) is developed so that it can be independently modified, while continuing to function within the context of the larger project. This maximizes flexibility and allows us to deliver efficient systems that achieve the client’s objectives.
